There is no turning back now. The web has gone mobile and any business owner who will not adapt to the times may find themselves out of the competition soon.
It all started back in 2015 when Google rolled out the Mobilegeddon update that gave priority to sites that were mobile-friendly and penalized those that were not responsive. Come 2016, for the first time in history, mobile browsing overtook desktop as more people were accessing the web via smartphones and tablets.
With such insights, it goes without saying that mobile web design is critical for the success of your website and business at large. In this article, we’ll look at 5 web design best practices that will ensure your site is optimized for mobile.
The size of the clickable objects is very important in mobile web design. Anything a user should tap on shouldn’t be difficult to tap, otherwise, it would defeat the purpose of a mobile-friendly interface. A recent MIT study found that averages for fingertips are between 8-10mm and finger pads 10-14mm, making 10mm x 10mm a good min touch target size.
For buttons and form fields, the recommended width and height should be at least 40 pixels. You should also consider the relative distance between touch elements. If buttons are too close to each other, a mobile user can accidentally tap the wrong button.
2. Keep the Design Simple
When designing a mobile website, your goal is not to “wow” your audience with stunning graphics and color palettes. Nah! The ultimate goal is to help users easily navigate everything on your website without having to worry about cluttered menus or slow load times.
That’s why you should carefully plan your design to only include elements that matter most to users. The takeaway here is to keep the design clean and basic, striving for simplicity rather than flashy design elements.
If you’re not sure of how to create a mobile design that is clean, intuitive, and mobile-friendly, you might want to consider hiring the services of a design agency. These design agencies specialize in responsive web design and will do a stellar job in designing a mobile-friendly website that your users will appreciate.
3. Keep Menus Short and Useful
An extensive array of menus may work well with a desktop but not with smartphones. Given the small sizes of smartphone screens, adding menu elements that will cover the entire screen will affect the site’s UX.
Besides, users may not have the patience to scroll through a long list of options to try to find what they want. That said, experts recommend using menu lists with not more than seven categories in each list.
4. Add Content Navigation Bar for Long Pages
As mentioned earlier, navigation is key when it comes to mobile web design. That said, if it takes time to scroll through the bottom, consider adding content navigation controls. This can come in the form of back-to-top links that will make the content easier to navigate and the site user-friendly to use.
5. Consider Context
Since mobile websites seldom have the same functionality as their desktop counterparts, web designers should carefully identify what users want most on a website and ensure it’s available and easily accessible on mobile.
Often, visitors will be looking for your contact information—phone, email, etc, so you should make them prominently featured and easy to tap on smartphones. But sometimes, they’ll be looking for specific info such as pricing or product varieties so make sure all is available and easily accessible to mobile users.
We hope these tips will help you design a website that will provide a seamless experience to mobile users. Feel free to comment and share.