A website is one of the most important tools in any business or entrepreneur’s tool kit. An effective and engaging website can expose your business to new customers via SEO, and convince those who already know about you to buy your products and services.
When you’re creating an effective website for your business, one of the most important things is to make sure it is user-friendly. Otherwise, rather than browsing your site and being nurtured through your sales funnel, they will most likely click away and close your browser window. If you’re building an E-commerce website, then you should read these E-commerce Growth Strategies.
It can be tempting to try out new and creative navigation designs on your site. However, over-complicated navigation tools can really kill the user-friendliness on your site. Generally, users find anything other than a traditional menu bar confusing or frustrating, so when it comes to navigation tools, simplicity is free.
Users are accustomed to browsing websites in a certain way and are intuitively used to click around in pretty much the same way on every site. If you change this, it messes with their intuition and makes them less likely to visit more pages and users will generally spend less time on your site, which is not what you want. Apart from navigation, you should also take care of Favicon. Because Favicon influences your website’s SEO.
2. Be Careful with Fonts
A large part of creating a user-friendly site is making sure that it is easy to read. The fonts you use have a huge impact on the readability of your site. Choosing the right font means you users can more easily skim through the text and will be more amenable to your calls to action.
Make sure that your fonts are clean and clear without embellishments that make them harder to use. It is also important that the color of the font contrasts greatly with the background to ensure it is easy to read. Additionally, using a magnifying tool that users can use to enlarge the font if they need to improve readability.
3. Break up the Text
Big blocks of text are terrible for readability. In our modern visual age, where users prefer YouTube and Instagram over text-based platforms, users are very unlikely to read through long paragraphs or text blocks.
Make your site more readable and user-friendly by breaking up the text as much as possible. Split your text into shorter paragraphs, make good use of headings and use numbered or bulleted lists to make it easier to scan. Images and graphics in between paragraphs also make the text easier to read.
4. Aim for Speed
Users expect high-speed websites these days. Furthermore, they won’t tolerate them otherwise: 40% of users leave if the page doesn’t load within three seconds. A slow site or slow loading speeds, therefore, can not only kill your conversions but basically make your site useless, if no one hangs around long enough for it to load.
One of the most effective ways to improve site speeds is by keeping it lightweight and streamlined. Having too many widgets and plugins will slow your site down. This doesn’t mean you need to avoid them entirely, but rather streamline your plugins and make sure you only have those that are absolutely necessary. Another way to improve load speeds is to compress or resize large images.
5. Be Mobile-Friendly
In designing your site, it is critical to remember that people will be viewing it from a range of devices, from desktop PCs and laptops to smartphones and tablets. In fact, a large proportion of web traffic comes from mobile devices, so it is important that your site is mobile-friendly.
A mobile-friendly site means having a separate version of your site for mobile devices compared to desktop view. Your users should never have to zoom in to be able to see your site properly on their smartphone. Be sure to use a website builder that allows for mobile-view, and preview both versions of your site before launching it.
6. Keep Language Simple
Another important aspect of your site from a user experience (UX) perspective is the language you use. In order for your site to be user-friendly, you need to make sure that the language you use is accessible to all users. This will largely depend on your audience, but in general, terms keeping language and tone simple will create the most inclusive site.
This also means avoiding using too many industry terms or too much jargon. If it is essential to use these kinds of terms, it is important that you explain the concepts in layman’s terms on your site.