Magento became the leader of content management systems back in 2008 and is still delivering impressive results today. According to Hosting Tribunal, the platform powers 1.2% of the Internet, loading nearly 5,000 times daily and handling $155 billion in annual transaction volume. In 2020 alone, about 7,500 customers have switched to Magento from OpenCart, osCommerce, and VirtueMart. That’s promising, so let’s find out why.
What Magento Has to Offer
Magento is the most popular e-commerce platform, handling the lion’s share of the total volume of goods sold online each year. Due to its robust, scalable architecture, the platform is recognized as one of the most commonly used CMS for creating online stores.
No matter what you sell, with Magento, you get:
A portable, user-friendly platform;
Functional and straightforward catalog management algorithm;
Assistance in achieving marketing and conversion goals; Several tools to simplify advertising work;
Website maintenance from a single control panel;
Options to facilitate search engine optimization;
A wide selection of ready-made payment methods, gateways, and payment services.
With Magento web API, you will link an online marketplace with advanced payment systems. And thanks to the best Magento theme, you could create the most sophisticated website in the world.
Who Uses Magento?
According to Magento statistics, more than 250,000 stores (12% of all stores worldwide) use Magento as their primary platform. More than two hundred of them are on the TOP 1000 list, which means it is widely trusted. Today you can see the marking “powered by Magento” on online assets of the planet’s largest brands.
Companies That Use Magento
This large American automaker has been using Magento for nine years on its spare parts site. The product catalog is well optimized. The customer can select the desired car model on the home page and then go on a fascinating journey to get the maximum of well-structured and presented information about the features, characteristics, equipment, and cost of the products.
Among the car brands that use the store on Magento 2, this one occupies a special place. Jaguar Land Rover is a very widely popular brand whose unique cars are being successfully distributed in 160 countries. Over 80% of them are exported, and a steady increase in revenue confirms sales stability. The company spends more than £3 billion on the creation of new products and capital expenditures.
The largest British car manufacturer has 38,000 employees worldwide and supports about 275,000 customers, suppliers, and local businesses. Its Magento-based website shows a clean and clear layout, thanks to well-structured blocks and high loading speeds.
One of the world’s most iconic fast-food restaurants, with 18,000 locations in 100 countries, offers high-quality, delicious, and affordable food to 11 million people every day. The company serves 1,800 orders each day by franchise alone.
And it’s all done with a productive and scalable platform. By choosing Magento Commerce, Burger King has revolutionized B2B logistics. In Germany alone, within the first six months, the results were: 1,000 orders, 700 branches, and 5,000 products.
Another famous brand that has been an example of a successful store on Magento for ten years. The company offers a wide range of optics, cameras, and reprography products. It owns 70% of the global endoscopy market, which is about $2.5 billion in monetary terms. Olympus uses Magento Enterprise as its CMS, and the figures above (as well as the timeline) speak volumes about its effectiveness.
A Swiss manufacturer of luxury watches offers an online resource with stunning content that makes it easy for customers to find product content without discouraging an immediate purchase. It’s an exquisite website with a lot of impressive details, built on Magento 2. The highlight is the location finder displayed throughout the site, which helps find the product of interest, recommending the nearest boutique, both their own and third-party suppliers.
The Magento-based site is a huge step up from the previous e-commerce store of this well-known brand of women’s shoes, handbags, and accessories. The ultra minimalistic product-focused design, quality visual merchandising, and instant page loading provide shoppers with an outstanding shopping experience.
The company, known for its motto “in search of the incredible,” also uses Magento. The original equipment manufacturer has a significant global market share and a large number of employees. The move to Magento has improved online-to-offline strategy, brand interaction, and reseller sales. The solution has resulted in a 56% increase in revenue, a 59% increase in transactions, and a 32% increase in web sessions since launch.
The company’s current website is the best place to learn about its wide range of products. Customers have a convenient tool that allows them to make quick decisions, purchase products seamlessly, and be rewarded for doing so.
The name of this Milanese brand is well known in the fashion world. With the help of Magento Commerce, the Moschino website has become totally different. Now it helps customers from all countries to get remotely acquainted with popular products and easily buy any item from any part of the world. The resource is fully adapted for delivery services available in over 70 countries and several payment options.
A major chocolate manufacturer has also launched a Magento-based online store. The brand used the platform’s robust features to seamlessly and multilingually display its premium product range. Thanks to this, the company earned CHF 4.509 billion in 2019, and its headcount grew to 1,621 people worldwide.
To stay ahead of the competition, this coffee company needed a new strategy to work directly with consumers. A single, scalable platform that could be deployed in several countries could achieve this.
In 2016, it turned out to be Magento Commerce, which made it possible to open stores that consider the preferences of local customers. The resource got a user interface adapted for each country. A subscription service introduced a mechanism that allowed customers to sign up for monthly deliveries of coffee.
The Salesforce Marketing Cloud integration gave complete store visibility and enabled retargeting tools. Consumers can sign up for regular coffee delivery because the store interface is open to sales reps using iPads. As a result, the number of mobile orders has doubled. Conversion has increased by 50%, as well as the session duration.
This is just a small part of the companies using Magento. Thousands of old and new names trust the platform and achieve great results. If it works for them, why not try it out for your company?