It doesn’t matter if you are a small business owner or a marketing manager in a big company. If you don’t optimize your overall online presence, then you can be certain that all of your efforts for conversion will fail.
It’s a luxury to ignore mobile presence today. If you are still in doubts about the behaviour of your target audience, then start by analyzing yourself first. What is the first thing you do when you wake up? You check your phone. You go on all of your social media profiles and check what’s new and then you scroll through your inbox.
The latest 2018 stats show that 2.56 billion Global mobile social media users exist, equaling 34% penetration. These numbers can’t be ignored. If you still choose to do so, then you won’t get the best of your marketing efforts.
Even though there are a lot of smart people that are familiar with the power of mobile marketing, still few of them know how to really optimize the whole experience. Nowadays, every social media platform, website building platform offers tools that can help you optimize your content and social media ads fast and easy. However, there are a lot more things that need to be done in order to make your ads, website and landing pages heaven for your customers. It’s not all peaches and cream. You need to do the hard work, too.
Prepare your web development team and roll up your sleeves. Here’s a list of things you can do to optimize your online presence for mobile and increase conversion rates.
Increase mobile conversion rates.
1. Minimalism and simplicity
Minimalism and simplicity are crucial for the mobile versions of your landing pages. For instance, HubSpot was using the same web design of their landing pages for mobile. Recently they’ve changed the approach making the mobile versions simpler and elegant. They immediately experienced a massive increase in conversions and decreased bounce rates.
For mobile optimization always ask yourself “What is the best way to have users convert or contact us?”
Many people forget that when on mobile you can reach them in multiple ways such as phone calls, text messages, live chats or just a simple form. The more personal and customer-centric you make your mobile optimization, the better.
2. Brand awareness and micro-moments
The usage of smartphones is constantly increasing. Nowadays, 91% of people look up for information about a certain subject on their phones. Even when they are in stores, 82% of people will look for a piece of information about the product online even if it’s presented in front of them. All of these are examples of micro-moments. A micro-moment is defined as a learning process. When a person reflexively turns to a mobile device to find some information about a certain subject or a product that is when these micro-moments occur.
Because of the micro-moment behaviour, brand awareness ads are very important. You need to study carefully the suggestions made by the social media platforms before you activate your social ads. All of the social media networks offer great mobile optimization tools. If you just study and follow the rules, you will get better conversions.
3. Speed is still the key
You need to focus on analyzing, optimizing and improving the load time of the mobile version of your website. Remember how back in the days we used to wait for ages for a page to load? Well, those days are over. Consumer behaviour is changed, people are impatient and want information immediately. By reducing your average loading time to 1, 6 seconds you can prevent visitors from leaving and will increase conversion rates. Don’t forget to frequently run speed test so you can look for the problem areas and solve them immediately. You simply can’t afford to lose a customer today because of the speed issue.
These are the three basic elements that you need to follow in order to get an optimal mobile experience for your users. If you really want to perfect your online presence, you need to really dig deeper and find out how visitors behave on your website. There are tools such as heat maps that will help you to see critical areas that you need to improve. If you get the basics right, then the other stuff is just finessed that you need to discover and improve in communication with your target audience.