When you have your own website, you have total control over it and you can use it to promote whatever you like. This means that you have the power to create a successful marketing campaign through the #1 SEO company in Melbourne. However, with all this power, it’s easy to forget some of the basics and make some expensive mistakes that could be avoided easily.
When you are in charge of your own website, whether it’s an online retail store or your own personal blog, you have the opportunity to do your own search engine optimization (SEO). While this may seem like it’s pretty straightforward, there are some ways you can screw up and actually harm the chances of success for your website by trying to do your own SEO – don’t let this happen to you! Use the following four tips to avoid making costly mistakes when doing your own SEO.
1) Not Optimizing Your Blog Posts
One of the biggest mistakes people make when they do their own SEO is not optimizing their blog posts. That’s because search engines use words in your content to build up a picture of what you’re talking about, and if you aren’t using those words, your content won’t show up in search results. For example, let’s say someone is searching for information on how to cure dry skin. If you write a post about how to get rid of dry skin but don’t include the word cure anywhere in the post, that person might never find it. There are plenty of ways that you can work keywords into your blog posts without it seeming forced or unnatural.
2) Skipping on Keywords
A lot of people don’t realize that keywords are an important part of the search engine optimization process. Keywords are the words or phrases a user types into a search engine that help them find what they’re looking for on the internet. They’re also used to build inbound links and keep your website relevant in search engine rankings. If you want to do your own SEO, but don’t know where to start, here are four mistakes you need to avoid:
- Not including keywords in page titles
- Using too many keywords in one paragraph
- Adding any keyword more than once per page
- Repeating keywords unnecessarily throughout the content
3) Focusing Too Much on the Wrong KW Terms
When you’re doing your own SEO, it’s tempting to try and be on top of every niche and keyword term. But, that’s not a good idea. Instead, make a list of the keywords you want to rank for, then find out what people are searching for in that industry. Focus more on those terms than any other search terms.
4) Not Dedicating Enough Time to Link-Building
Link-building is one of the most important steps in the SEO process, but it can also be one of the most difficult. There are many different ways to go about link-building, and we’ll explore some of them below. However, regardless of which method you choose to pursue, make sure you allot enough time for this crucial step in your process. Link-building can take anywhere from a couple of days to a couple of weeks or more depending on how much work you’re willing to put into it and how competitive your target market is. But if you don’t spend enough time on link-building, then all your other efforts might be for nothing because Google will see that as an indication that your site doesn’t have any authority or relevancy in its niche.